Two ways to put a chair in your container
Bring a finished chair and we'll build it under your label (OEM). Or bring a market and a price and we'll design around them with our own frames and patterns (ODM). The choice is yours; we'll just be straight about the lead-time trade-off.
Most problems on a private-label order are decided long before production — in the sample. So we don't skip it. We confirm the frame, the finish, the fabric, the foam and the carton on a physical sample first, because a fault you catch on one chair costs a courier; the same fault on a full container costs a season.
"We'd rather lose a week on sampling than have you lose a container. The math isn't close."
Brief & quote
Send a reference chair or a sketch, quantities and market. We quote with the build we'd actually recommend, not just the cheapest.
Sample
We make a physical sample: frame, finish, fabric, colour and packaging — signed off before any tooling.
Pilot & test
A short pilot run, plus BIFMA / EN bench testing and third-party reports if your market needs them.
Production & ship
FCL production with the carton spec proven in sampling. We pack legs and finishes to survive the trip.
The parts that decide quality, not just assembly
- Frame welding & finishingSteel cutting, bending, welding and finishing done here — so the join you can't see is the one we control.
- Private-label everythingLogo, colourway, hang-tags, fitted manuals and master-carton artwork to your brand.
- Documented testingBuilt to BIFMA / EN patterns; SGS / TÜV reports arranged per order, matched to your market.
- Export-grade packingCarton strength and leg / finish protection tuned over years of FCL shipping.
Send the spec — we'll quote the chair you actually need
Chair types, quantities and your market in a few lines. If something is outside what we run well, we'll say so rather than burn your sampling budget.